Achieve flawless 360° product photography with Orbitvu Turntable G2

In the dynamic world of e-commerce, captivating product imagery can make all the difference. For photographers seeking to elevate their product showcases, Orbitvu’s 360° turntables offer an unparalleled solution. This article delves into the benefits and process of creating stunning 360° spins using Orbitvu Turntables, tailored for those aiming to enrich their e-commerce websites with high-precision shots and immersive product experiences.

Before you start

We’re diving into the top video marketing trends that are lighting up the e-commerce scene this year and will definitely stay for longer. But the truth is, it’s never only about the trends, especially in marketing. It’s mostly about creating content that sticks, turning viewers into customers, and making the whole process smoother and more fun. From snackable video clips that viewers can’t get enough of to shopping experiences that feel like you’re part of a game and the magic of AI making content creation a breeze. There’s a lot on our plate.

For those of you looking to refresh your brand or streamline your content calendar without losing that creative zest, you’re in the right place. We’re here to guide you through the ins and outs of what’s hot, what’s not, and how you can use these insights to keep your content fresh, engaging, and, most importantly, effective. So, here are video marketing trends 2024!

About Orbitvu Turntable G2

Orbitvu Turntables G2 are designed to enhance e-commerce websites with precise, detailed 360-degree product imagery. These turntables, available in two sizes (MIDI and MAXI), are ideal for handling various product sizes and weights, up to 250 kg.

While the MIDI G2 version allows for flexibility - you can conveniently install it on the floor or on the desk, if needed, with the MAXI G2 version, you can shoot asymmetrical products with a shifted center of gravity.

They integrate seamlessly with traditional photography studio setups and come with intuitive, software-controlled operation to easily manage turntable positions and speed. This means you can create lots of high-quality 360° spins and still photos quickly, improving the efficiency of photoshoots.

Read more about this solution on the Orbitvu Turntable G2 product page.

The benefits of 360 product photography

360 product photography is the rich content you need on your website to stay relevant. It’s how you close the gap between online and brick-and-mortar shopping experiences. It’s how you give your customers something more than a few-words description and a couple of photos. So what are the advantages of shooting with a turntable, and how 360-view can impact sales? See for yourself!

Precision and versatility

Orbitvu Turntables G2, available in two sizes, cater to a wide range of products, ensuring precise and smooth rotations for flawless photography. This gives you the precision and versatility you need to stay competitive.

Enhanced e-commerce experience

Detailed 360° spins provide potential customers with a comprehensive view, boosting buying confidence, which leads to more informed buying decisions and fewer returns. And, after all, loyal customers are what we all want, right?

Efficiency and ease of use

With intuitive software and seamless integration into existing studio setups, these turntables streamline the photography process, saving time and enhancing productivity. Engaging 360° content without extra effort? That’s the dream!

Scalability

Thanks to turntables, you can create engaging, rich content in the form of stills, 360° spins, and videos that cater to the needs of modern customers. If you’re a photography studio, you can add this kind of content to your offer and drive more customers, especially from the product photography industry. This could help make your offer richer and, in turn, help you scale up the business.

How to shoot 360° spins with Orbitvu Turntables G2

That’s easy! All you have to do is plug the device into the power and your computer. Next, set up the camera and arrange the lighting as you like, then place the item on Orbitvu Turntable G2, and voilà - your photo studio is ready to go. Thanks to the integrated Orbitvu Station software, you can easily capture stills, 360° spins, and, if you use a fixed light, even record video of your products. Next step? Publish the content to multiple locations or export it for other purposes, like print or marketing.

Conclusion

We always strive to revolutionize product photography for e-commerce. By offering precision, efficiency, and enhanced viewer engagement, Orbitvu Turntable G2 is an essential tool for photographers and e-commerce professionals aiming to showcase their products in the best light. Embrace the future of product photography and give your customers an immersive shopping experience.

Want to learn more about the devices, or maybe you want to see them in action? Book a demo and see how easily you can create visual content that sells.

Talk to Orbitvu about your workflow

Use the form to tell us what you are planning and what kind of product content workflow you need.

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